The Personal Brand of You

How to personally brand yourself to stand out from the crowd

By Rob Brown (Global networking expert and bestselling author of the book “How to Build Your Reputation”)

TEDx UoN (University of Nottingham, England, United Kingdom)

Published January 3, 2014

To watch the video, click here

Rob-Brown-speaker
Photo credit

Every single one of us in sales.  Above all, we are selling ourselves. If I don’t buy you I won’t buy anything that stands behind you. But if I get to know, like and trust you, then chances are, I will buy from you.

Problem: Noise: social media, www dumps billions of information on you every single day, more and more people graduating

  • looking for the same jobs
  • with the same CV or resume
  • with the same pay packet to service the same customers and patiendts
  • offering the same products and services
  • Everything looks and sounds the same

and everybody is saying choose me, pick me, go out with me, marry me, promote me, recommend me, pay me.

and the word hears: noise

Sameness sucks. — Gary Hamel, US management expert

How do we standout?

The answer is in your Reputation = What people feel, see, think, say, do when they come in contact with you or your name. That’s your name. That’s what people talk about when you’re not there.

When your reputation is good, people will find and choose you. Standout. Work on having a good reputation. The ones with good names get the perks, the interesting projects, the ones whom people go to them instead of them chasing everybody else. So what’s your reputation?

How do you get the to even think about you? If we can get people to think and talk about us then we have the chance to be the number one, compelling, obvious, go-to-choice  for what we do.

We want people to pay us three things:

  1. Attention. When people need what you do, how can you ensure that they will pick you first  above and beyond all the other choices, including the choice to do nothing.
  2. Respect. Supporting and encouraging you and paying a fair day’s work. and people defending you’re attacked. People being nice to you.
  3. Money

 

4 Things you can do to standout in a room of equals

  1. Work with your red box. What is it about me that is unique? What is it that they find it difficult to copy or replicate?
  • Character (values)
  • Competence (knowledge, expertise, experiences, skills, talents)
  • Personal brand – outward manifestation of what you have inside.
  • Reputation – what they think when they interact with your personal brand.

2. Build your network – who you know

  • starts when you are young
  • talking with people
  • Your richest resources will always be in your richest relationships.

Network continually. 85% of all jobs are filled through contacts and personal references. — Brian Tracy, World leading authority on productivity and personal development

More business decisions occur over lunch and dinner than at any time, yet no MBA courses are given on the subject of networking.” – Peter Drucker, Author and world-renowned management consultant

Build your network and dig that well before you’re thirsty.

3. Raise your profile. Speak and write.

4. Be authentic. Be yourself.

Be yourself. Everyone else is taken.– Oscar Wilder

If you look and sound like everyone else, you will not standout.

Look, sound and work just a little bit better than everyone else. And to do that, focus on your red box and you will become the number one go-to choice for what you do,

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